50K+ Subscribers
302 Site Traffic
#1 Google Page Rank
4 Branded Sites


Linen House is a wholesale and online textiles business offering a comprehensive line of bedding and bath products. Having been in business since 1993 as one of Australia’s largest textiles wholesalers, Linen House has now grown into a sizeable online retailer carrying products in virtually every bed and bath category. When Linen House got in touch with us, they had no online sales channel and their market was in a period of transition.

Ecomm2 and Intershop was chosen to implement an end to end digital commerce business solution. After extensive correspondence with the Linen House team, we decided that the goal would be two-tiered: 1, Implement a flexible multi-brand/region digital commerce platform that provided a world class experience across all devices (web, mobile, tablets); and 2, drive traffic and manage content in such a way as to increase sales growth. By opening Linen House up to more sales/marketing channels and driving targeted traffic to each one, we could effectively ensure the company’s growth even despite the new, more competitive market conditions.

A complete e-commerce business solution

Best practice UI/UX for multiple devices

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Advanced search engine optimisation

Ecomm2’s search engine optimisation and content marketing team ensures that Linen House’s online stores are optimised for high value search terms on Google at all times.

Our consistent approach to best practice SEO has resulted in Linen House being on page 1 for hundreds of high traffic converting keywords related to their product range.

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Ecomm2 makes it easy for Linen House to launch promotions by providing a team of resources to manage website content, build product data, site banners and email marketing campaigns. Linen House loves to give customers the best value by providing great offers such as product bundles, percentage off and multi-buy offers that entice up-sell. This makes it as easy as possible for customers to browse these offers and get the most value out of their visit.

Multi brand & region platform

Linen House wanted to create an e-commerce architecture that would cater for all their brands and global partners. It was important that the platform could cater for the unique identity of each brand and the differences in business operations for each global region. The implementation of the Intershop platform and support from ECOMM2 means Linen House can create and deploy new e-commerce sites in a matter of weeks.

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