328 Overall Conversion
446 Mobile Conversion
288 Transactions


Started in 2005 Billie Goat is a subsidiary business of the Heat Cosmetics group and offers a famous range of specialty soaps and skincare products which helps treat skin conditions such as eczema and psoriasis. The Billie Goat products have helped thousands of people and with so many success stories the brand is now expanding its distribution across the globe.

Ecomm2 was chosen to implement Billie Goat’s new digital commerce operations to help build the brand and drive more online sales. The new Billie Goat online store enjoys features such as interactive homepage and catalog pages, buying capabilities for retail and wholesale, streamlined checkout for high conversion, advanced promotions engine and responsive design to cater for all devices.

Best practice UI/UX for multiple devices

billie goat display Visit site

Search engine marketing

Working with the Billie Goat brand team Ecomm2 plan and drive the online advertising campaigns. This includes deployment of advertising platforms such as Google Adwords and Facebook marketing.

Google and Mailchimp

Email marketing

Prior to engaging Ecomm2 the Billie Goat subscriber base was being communicated with on an adhoc basis. As part of the new e-commerce business operation for Billie Goat the Ecomm2 content team drive regular campaigns to the database.

Multichannel: B2B & B2C

Being both a retail and wholesale brand the Billie Goat online store needed to cater for retail and wholesale online sales. Using our advanced pricing and customer segmentation module we can create different storefront and prices for various Billie Goat customer types.

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ditch the itch

Custom landing pages

Ecomm2 also assist the Billie Goat team with offline brand campaigns to help drive customers in store. The “Ditch The Itch” campaign was designed to deliver a customer a free in-store voucher to use at selected Billie Goat retailers.

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