The Beauty Exchange (TBX), is a Melbourne-based brand that has been designed and engineered to deliver a complete collection of chic but functional beauty tools that inspire an exciting, fashion-forward lifestyle.
Ecomm2 was chosen to launch the brand online and build a digital commerce solution that would support the brands growth both in store and online. The new TBX solution enjoys features such as social media integration, custom landing pages, buying capabilities for retail and wholesale and responsive design to cater for all devices.
Working with the TBX brand team Ecomm2 plan and drive the online advertising campaigns. This includes deployment of advertising platforms such as Google Adwords, Display and Facebook marketing. To drive maximum engagement and conversion, Google Remarketing and Shopping campaigns are also deployed.
A large part of TBX’s customer acquisition and marketing strategy is focussed on building engagement via social media platforms such as Facebook, Instagram and Pinterest. The Ecomm2 solution is set up to integrate with these major social platforms so users could see the latest posts directly on the homepage and other custom landing pages.
Being both a retail and wholesale brand the Ecomm2 solution needed to cater for retail and wholesale online sales. Using our advanced pricing and customer segmentation module we can create different storefront and prices for various TBX customer types.Learn more about our b2b/b2c solution